SOAS

Graphic design for the School of Oriental and African Studies short courses.

The original brief from SOAS was for two sided leaflets of a third A4 in size. These leaflets were used to promote their short courses and the requirement was for a title and picture on the front with the course details on the reverse. The SOAS printed leaflets have now been replaced by digital only versions and have therefore evolved into single sided A5 size flyers. These can still be printed but, more often than not, are issued as PDFs only for direct marketing. The examples on this page show how a collection of flyers can individually be different while still maintaining a consistent identity using a common style and typeface.